Unofficial hamburger commercial

It is our passion to collaborate with creative minds on exciting projects and to bring quality content to the table. Therefore, we were eager to help Daniel Kontur – German-born, Hungarian film director and Netflix drama-series creator – to shoot his unofficial Burger King commercial, the ‘Taster’. It has been getting lots of positive feedback from the international audience and the professional press ever since it got uploaded to YouTube.

The one-minute-long commercial is based on the Saatchi & Saatchi LA creative agency’s script, written by Dan Sorgen and Andrew Reizuch. The remake was shot in a Russian-set scene from the 1950s and 60s with Hungarian actors in 2020 in Budapest. The funny story revolves around a hamburger – which was not only one but nineteen during the whole day-long filming. The selection of the shooting site was key. Together with the director, Szabolcs Móradi had checked 4-5 different options, and the final choice fell on the chosen location because of its unique atmosphere. During the production, one of the most difficult parts was to find the right actors. Especially, because nowadays there are only a few people who speak fluent Russian in Hungary. Thus, in the end, the actors, Gábor Maday, Zoltán Pintér, and Etele Kovács, got native Russian language assistance from a Russian language teacher as well.

The low-budget, guerrilla commercial, first has taken over Reddit’s social networking site, received more than 100,000 positive reviews, and generated many thousands of comments, then now got shortlisted at this year’s Young Director Award in Cannes.

If you want to see:

– the film check it out on Daniel’s website

– for behind-the-scenes pictures: click here